Harsha Murthy

Reams have been written over communication! Organizations are acutely aware of the importance of communication and hire agencies to help them craft their communication with the media, public, stakeholders etc. There are myriad, well written case studies which outline how mature organizations raised the bar on communication during crises and garnered acclaim with their gravitas …

Customer Communication – The Broken Parts Read More »

A Note on Customer Retention Most organizations cite the importance of Customer Retention, but few actually are able to make it happen. A key reason is that customer attrition is usually the build-up of several events that set the course. Organizations attempt to address this in a piecemeal manner without a comprehensive assessment of customer …

Customer Retention – Key Differentiators Read More »